An individual corporate architecture concept was developed for the conversion of the showroom of Stobag AG, a leading Swiss manufacturer of sun protection systems in Muri. The aim was to create an inviting atmosphere that highlights the technical character of the products and creates emotional spaces. The design defined not only supports the sustainable presentation of the products in the showroom in Muri, but can also be applied and scaled to future projects.

The minimalist design of the Stobag showroom relies on clear structures and harmonious colors that draw the focus to the sun shading systems, their technical details and aesthetic qualities. The consultation process is divided into two phases: Tailor-made technical solutions are presented first, followed by individual product selection. A sampling room as well as workshop and outdoor areas create an interactive customer experience. Alternatively, visitors can explore the showroom on their own. A two-storey cube offers additional perspectives to experience products and their functions from different angles and brings the diversity of the presentation to life. Inspiring spaces such as the showroom not only promote customer loyalty, but also the well-being of employees by boosting motivation and team spirit. The clear separation of technical and design advice enables optimal solutions for different target groups and creates decisive advantages in a highly competitive market.