With the second project phase, the original Corporate Architecture concept was consistently expanded to include the rooftop terraces. Inspired by a grounded, nature-oriented philosophy that values quality, longevity and authentic materials, the outdoor spaces were designed as environments where functionality, tranquillity and atmosphere come together to create a distinctive brand experience.

While the interior deliberately remains restrained, featuring a clean and monochromatic product presentation, the rooftop terraces unfold as emotionally engaging experience spaces. Their design is inspired by the elemental themes of fire, water and earth, translated into carefully curated material palettes, lighting concepts and spatial sequences. The result is a series of unique outdoor environments that intuitively guide visitors through the brand and product world while allowing the sun shading systems to be experienced in authentic, real-life settings.

An Extended Customer Journey

The rooftop terraces seamlessly extend the clear distinction between technical consultation indoors and emotional inspiration outdoors. The customer journey evolves into a holistic brand experience:

From a focused and rational exploration of products inside the showroom to a multisensory, atmospheric experience in the open air.

Visitors encounter the products where they naturally perform best – in interaction with daylight, weather, materials, vegetation and architecture. This transforms the decision-making process from a purely rational evaluation into an emotionally memorable experience.

Completing the Corporate Architecture

With the activation of the outdoor spaces, the Corporate Architecture concept reaches its full expression. Interior and exterior now merge into one coherent architectural language, creating a consistent brand environment that communicates the company‘s core values of quality, innovation and design excellence.

The project demonstrates how architecture can become far more than a functional framework. It serves as a strategic tool for brand leadership, creating identity, orientation and emotional connection through authentic spatial experiences rather than superficial staging.

Sustainable Development Through Quality Management

The Corporate Architecture concept also establishes the foundation for future development. An ongoing quality management process ensures that the defined design principles, material language and experiential qualities are consistently maintained and continuously refined over time.

This creates a robust architectural framework that can be transferred to future projects and locations, ensuring a consistent design DNA while strengthening the brand‘s identity for years to come.